Ikea servicescape Free Essay Example, 1000 words

The store employees have great people skills which is very critical for the success of the business. The zeal evident in the employees is a clear indication that they are satisfied since a satisfied employee usually makes for satisfied customers. Ikea usually makes repeated surveys of their customer satisfaction; they also measure customer flow through the different departments in order to determine the movement of customers. They also have different methods of making its customers to stay longer in their store. The store understands that what customers perceive about the servicescape highly affects their beliefs, emotions and physiological sensations which highly influence their behavior. This perception can greatly influence the beliefs about people, products and place. Because services are usually intangible, they afford fewer cues on which to form beliefs about service quality. People may then use their beliefs about the servicescape as surrogate indicators in the formation of beliefs about service quality, people working there and other attributes of the service. As a result, Ikea pays more attention to their servicescape as well as how its customers related to it. We will write a custom essay sample on Ikea servicescap e or any topic specifically for you Only $17.96 $11.86/pageorder now Ikea also has a very elaborate self-service concept, which enables its customers to choose, make a comparison and try different products in its exhibition. The price tag informs the customers about everything they need to know about the products. The customers then write down their choices and where they can get them. The next step is for the customers to obtain the products from a self service shop (Hogg and Gabbott 112). When customers have all the required products in their list, they usually transport the packages to their homes by themselves, and this is followed by assembling the products themselves. However, Ikea makes it possible for the customers to do all this by themselves and this is by making it easy for them to find their way through the store. Strengths of Ikeaspace The main strength of Ikea is that it is focused in the provision of home furnishings at very low prices which give the business a competitive advantage as there is no competition since the business sells low priced household options. Ikea also has an extensive knowledge about its customers which gives it a competitive advantage. The company understands all the purchasing factors that influence buying behavior of customers and always makes sure to implement the best practices that can induce buying decision (Hogg and Gabbott 112).