The Ugly Truth About Beauty Essay Example

The Ugly Truth About Beauty Paper M N Matthews, English 21A Section 1225 5 July 2011 The Ugly Truth about Beauty: Summary In the article entitled The Ugly truth about Beauty written by Dave Barry, Barry illustrates how women view differently about their appearance than men. Women have very unrealistic perspectives on beauty. Society and the media, encourages low self-esteem. Making beauty unattainable for women and causing adversely affects upon relationships. Women focus so much on their appearance to say â€Å"not good enough†, purchasing products from the beauty industry. In contrast, Men on the other hand do not spend as much time and effort on their appearance like women; they do not spend countless hours in the mirror trying to figure out why he doesn’t look like Brad Pitt. Instead men would find some way to bolster their self-esteem that doesn’t require the looks of Brad Pitt. However to keep in mind that Dave Barry†; A man has written the article, â€Å"The ugly Truth about Beauty†. Barry implies that women have low self-esteem, yet no matter how much you tell women how great she looks, in her perspective she will stand face to face in the mirror still conclude that something is missing about her appearance. But â€Å"just because WE’RE idiots, that does not mean YOU have to be†. To Agree or Not Yes I do agree with Barry’s assessment of why there are differences in the ways men and women view themselves. The Beauty Industry and the media is a great factor such as television. Celebrities are always on T. V. onstantly becoming a target of what’s next? Kids, men and women watch shows and at times pay close attention to them, wondering what their wearing ,trying to get a clue of what to wear and what not to wear. Media always find ways to a person mind through advertisements. T. V. ads promote clothes, beauty products implanting the idea that, â€Å"you need this product to age young† or â€Å"Have a great body for the summer with Nutri-system† ,â€Å"Turn heads with head and shoulders , New and Improved formula†. Advertisements from the media have a huge impact on men and women. We will write a custom essay sample on The Ugly Truth About Beauty specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Ugly Truth About Beauty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Ugly Truth About Beauty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They buy these products thinking that this is what they need to have a body like Jennifer Lopez or having firm skin like a new born baby. In conclusion Men and women have their own personal reasons why they feel the need to give in to the ad’s and purchase products because of what they promise to do. I feel that in some way women and men feel some type of insecurity based on what society and the media pitch, so they buy the products with the promising labels of how to look your best to fit in to the world.

OF MICE AND MEN AS A PARABLE essays

OF MICE AND MEN AS A PARABLE essays Of mice and men as a parable is the best description of this book. The main parable of this book would be the ending in which George kills Lennie. I will compare it to the biblical story of Cain and Abel to George and Lennie. Cain and Abel were both sons of Adam and Eve. Cain was the first born and Abel was the second. Cain was a farmer and grew many vegetable and grains. Abel was a shepherd who looked the family herds. They fought like regular brother and sisters. But the love they had was very strong. Adam and Eve told Cain and Abel that they need to sacrifice a lamb to show God how sincere they were about what he had done for them. Abel was very concerned always trying to do a good thing. He sacrificed the best lamb and offered it to the Lord. He wanted to do the try to do the best for God. Cain was inconsiderate he didnt want to sacrifice a lamb, he would rather sacrifice litter. He wanted to burn some extra straw that he has, which would not waste his time. As Cai n and Abel placed their offering on the altar, something happened! Abels lamb burnt up completely whereas Cain watched his straw just smolder. Cain was jealous at the thought of Abel being preferred over him. He didnt take the time to realize that Abel was just doing what he knew best. Cain got really angry at his brother. While Cain went for a walk with Abel, Cain struck Abel to the ground and killed him. Cain was concerned that someone might have seen him kill his brother more then being sad that his brother died. He was happy to look around and see no one. The Lord spoke and asked where Abel was, and Cain replied with Am I my brothers keeper? God spoke back to Cain and asked him why he could be so cruel to his brother, while his brother just tried to do the best for God and him. Cain fell to the ground sobbing, realizing what hed done. In the story of George was the o ...

Small Business Finance Essay Example | Topics and Well Written Essays - 1000 words

Small Business Finance - Essay Example Another is the Firestone Energy Limited, which classifies, assesses, develops mineral survey and mining schemes mainly situated in Australia and Africa, and discovers coal (Firestone energy, 2011). Legal Ownership Structure As at the time of the prospectus; Exterra Resources Limited owned rights to obtain full interest in the Linden Gold operation to be found at the southern part of the Laverton Tectonic Zone, on the eastern border of the Norseman-Wiluna belt; and the Egerton scheme sited in the Gascoyne region on the northern boundary of Yilgarn Craton. The firm also has rights to get hold of 90% interest Leonora Gold venture found in the Archaean Norseman-Wiluna belt, at the east of Leonora in the Murrin Greenstone Belt (Exterra Resources Limited, 2011). In 2009, this company was also incorporated and was found in West Perth, Australia. Likewise, Firestone Energy Limited was given the Mining Right authorization to quarry coal for three decades on the seven properties enclosed in th e venture by the Mineral Resources sector in South Africa. The authorization was in condition that a sum of A$1million to be paid in 10 days, which was to be a set down for the Mine Rehabilitation requirement (Firestone energy, 2011). ... There were resources and main targets for instant drilling on record (Exterra Resource Limited, 2011). In addition, diamond drilling outcome for the three ventures was reliable with past drilling and with various catches having observable gold. Simultaneously, offer from Firestone Energy was not countersigned. The issuers were moved by the fact that, the company had joint business enterprises with international black cost-effective empowerment mining and Power Company with more than eight firms in the Waterberg coalfield, where it intended to enlarge a coal mining scheme. They needed to exploit investor’s significance by supplying and increasing possible mineral plans. They also wanted a rapid investigation plan to develop the Waterberg source. Signaling Mechanism that Issuer’s used There are so many indicators that the issuers in the two companies have used. Such like, how the offer would affect the company and its net asset per share the effects that the issue will ha ve to the monetary status of the business. The productivity and -trade and industry risks, foreign exchange rate variations, risk of the offer to the company and the capital obligation, as well. Furthermore, they have considered the environmental threats, discovering of economic resources and the extent of success of the ventures (Firestone Energy, 2010). They also raised concern on access to land and their access to additional capital. The issuers should utilize these signals to allow the prospects and then public at large to evaluate the situations and be able to make independent decisions. These will always guide on how trustworthy the offer is and how much beneficial it will be to the

Report Essay Example | Topics and Well Written Essays - 1250 words - 1

Report - Essay Example There are recent examples of this mass socio-cultural shift: the arrest of the renowned â€Å"Queen of the Pacific,† Mexican drug lord Sandra Avila Beltran, and the portrayal of a brutal female drug kingpin by Salma Hayek in the soon-to-be-released Oliver Stone film Savages. Despite the unquestionably heavy feminine presence in the drug trade, the historically macho world of drug smuggling can still be said to have victimized women. Women, particularly in Latin American countries, have come to identify equality with access to commercial opportunity in the most lucrative business venture available to them: the drug trade. In this way, in their struggle for gender parity, women have wittingly become part of the same destructive cycle with which men have typically been associated. This may, in part, be driven by persistently high rates of violence against women in Latin America, with women seeking a measure of control amid the carnage (see graph, page 6). By asserting their femin inity, some achieve power but compromise their moral existence in what can best be characterized as a devil’s bargain. ... While this may once have been true, the burgeoning drug trade has carried women to power and international infamy on a scale heretofore unknown and unanticipated by many for whom females have always been the prototypical victims of the drug trade and the collateral damage it creates. New lifestyle, new opportunity This is not to argue that countless women are not thus victimized. But their increasing presence at the highest levels of some of the most powerful drug organizations indicates that women are susceptible to the same economic and psychological motivations that have previously been ascribed to men only. In his widely cited anthropological study of the Mexican drug trade, Hugh Campbell has ascertained that female drug smugglers enjoy â€Å"a pleasurable lifestyle and relative autonomy from men,† aggrandizing their power in the same violent and ruthless ways as men. Campbell examines a female subject he identifies as Zulema, whose pursuit of the high-risk, high-return li festyle is typical of the new breed of women in the trade. â€Å"Contrary to standard interpretations of women’s motivation for entry into drug smuggling, Zulema was initially attracted to crime, including drug-selling, by the opportunity it presented for adventure and revolt against bourgeois lifestyles† (antropologi, 2008). Such women have done more than simply reject poverty and a non-descript lifestyle; they seek the â€Å"high† that comes from a powerful adrenaline rush. There is an element of glamour to the drug underworld, and in a sense women have long been a part of the image it projects in mass culture. There is a long association between beauty and illicit activity. During Prohibition, bootleggers were famous for showing off beautiful female

European Union Law Essay Example | Topics and Well Written Essays - 2250 words - 1

European Union Law - Essay Example There are essential institutions that this organization comprises; these are the European Commission, the European Central Bank, the European council, the council of European Union, the European Parliament and the Court of Justice of the European Union. In this paper, we will be emphasizing on the Court of Justice of the European Union as an institution built up by the organization to settle the predicaments, anomalies and ambiguities in its polices and statutes regarding its rule of law. Also, the power of the judiciary branch and its role in the union will be tackled heavily, we will be looking into its structure and what can it do in the political sphere especially in policy making process. Thus, Article 267 of the consolidated version of the treaty on the functioning of the European Union (TFEU) will be stress also, stating its jurisdiction to give preliminary rulings concerning the interpretation of laws and treaties of the organization as well as the validity of the acts done b y the member states and of the institutions, bodies, offices or agencies of the Union. Furthermore, the composition of the European Union and its function on the states regarding its laws and its effect to their political and judicial structure will be highlighted. To what extend has the EU become a federal state? The European Union has a very important role in the political system of its member states. As mentioned above, it is comprised of several commissions, council and other political agencies which supervise the actions of the organization as well as its member countries. When the states agreed to put up the Union, they already bind themselves under the law to govern their actions between each other. Also, the existence of Union’s parliament, European council and European commission strengthen the power of the organization in governance, having a strong power to preside over the actions of its members. Thus, we can compare these proceedings of the EU into a federal form of government making the EU’s decision as the primary ruler, ensuring the validity of the action’s done by the member countries and the supervising them whether they conform to the laws set by the organization (Moe, 1990). We can assume the complete power of the Union over its member countries due to the fact that it can impose penalties and punishment to the member whose performance is against the law implemented by the organization. Article 258 of the TFEU states that â€Å"the Commission may initiate infringement proceedings (enforcement actions) against a Member State for non-compliance with EC law; rounds of negotiation with the government then ensue; if these fail, the Commission may refer the matter to the Court for decision.† Unlike other organizations like the Association of the South East Asian Nations (ASEAN) who cannot impose punishments to its member countries, the EU is a very powerful organization that it can actually control the countries that a re associated to such making a more united country like a federal state. Does the Treaty of Lisbon form a constitution for the state? The treaty of Lisbon is an international agreement, signed by the EU member states, amends the two treaties (TEC and TEU) which comprise the constitutional basis of the European Union. The treaty establishing the European Community (TEC) was renamed to treaty on the functioning of the European Union (TFEU) which is comprised of laws, rules and regulation governing its

Evaluating Television Advertisements For Effectiveness

Evaluating Television Advertisements For Effectiveness Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular ac tivities, such a wearing seatbelts, participating in the census, or ceasing to smoke. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver. The word advertise originates from the Latin advertere , which means to turn toward or to take note of. Certainly, the visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates. In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event spons ors. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note. Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function. The identification function of advertising includes the ability of advertising to differentiate a product so that it has its own unique identity or personality. One famous example of this is found in the long-running advertising for Ivory Soap. In the late 1800s, a soap maker at Procter and Gamble left his machine running during his lunch period and returned to find a whipped soap that, when made into bars, floated. The company decided to capitalize on this mistake by advertising Ivory Soap with the phrase It Floats. This characteristic of Ivory Soap served to uniquely identify it and differentiate it from other bars of soap. The information function of advertising can also be found in advertising for Ivory Soap. For more than one hundred years, advertisements for Ivory Soap have focused on such product characteristics as purity of ingredients, child care, and soft skin. These characteristics, in turn, were often related to key benefits that could be obtained from using Ivory Soap. Thus, various advertisements emphasized That Ivory Look, which focused on the relationships between product characteristics and the benefits of obtaining a fresh and healthy appearance. The third and most important function of advertising, persuasion, is also evident in the long-running Ivory Soap advertising campaigns. The advertiser, Procter and Gamble, has linked Ivory Soap with obtaining benefits that are important to customers: a fresh and healthy appearance for women, a mild, nonirritating method for bathing babies, and a novelty for children in the tub (since it floats). The benefits of the product suggest reasons to buy and use Ivory Soap and thus provide a basis for persuading consumers. Different benefits are important to different customers. Thus, to realize its full potential as a persuasive tool, advertising must often be tailored to emphasize those benefits that are important and meaningful for a particular type of customer or a particular use of the product. Advertising has a very long history. It existed in ancient times in the form of signs that advertised wares in markets. In Europe and colonial America, criers were often employed by shopkeepers to shout a message throughout a town. Medicine shows, in which there was a combination of entertainment and an effort to sell a product, usually a patent medicine or elixir, presaged modern advertising by creating an entertainment context in which advertising was embedded. Advertising became especially important in the second half of the nineteenth century as retailers began to advertise products and prices that would bring customers to their stores. Advertising for patent medicines also played a prominent role in the development of advertising, and by the end of the nineteenth century, the firms that would become advertising agencies had already begun to form. Though user habits are rapidly changing, television advertising has long been considered the most effective mass-market advertising format. The introduction of digital video recorders such as TiVo, which allows viewers to skip advertisements, as well as the popularity of commercial-free cable channels, have begun to diminish the reach and effectiveness of TV advertising. Television advertisings crowning moment is the Super Bowl, where companies debut their very best television commercials, effectively putting them in competition with all of the other television commercials. With the cost of a single 30-second TV spot during the Super Bowl running into the millions, most companies opt instead for running their TV advertising in time slots that best match their advertising budget. Television is the most common and most wide spread advertising medium. Watching TV is the most common leisure activity among the consumers.They spend attentive time watching TV.It will not be an exaggeration to describe television as the giant advertising medium as a report shows that people spend 5 to 6 hours (average) a day watching TV. Showing your ad on TV has several advantages.TV reaches almost every household and it touches more people than any other medium can do.Even the most popular newspaper only covers the metropolitan area.However TV reaches every corner of your city, your state and your country.In fact some of the very popular channels reach the whole world. Reach Larger Audience than Newspaper Newspaper can only accommodate pictures and words.TV reaches much larger audience than newspaper can do and it can do this work within a very short span of time.Another thing that you should keep in mind is that people usually look only for the news and they overlook the ad in newspapers.However if you run your ad in the middle of the favorite TV commercials of the consumers they will surely watch the ad. TV Ads have Visual Appeal You can also go for radio ads,but again radio only captures sound.TV is the only medium that uses words,sounds,picture (both still and movie) and also music to motivate the consumers emotionally.With so many options it successfully captures the viewers complete attention. You can Take Your Audience Anywhere TV ads are so popular because with a camera you can take your audience almost anywhere you wish.You can show them anything. Not only the end result but also your factory,the procedure of making the product,the packaging and so on.It appeals to the viewers sight and hearing at the same time.With the application of color it turns the world of advertisement into a real world and it easily makes people believe in it. TV Ads can Emotionally Motivate the Consumers Television can show many people about your product or service at a time.Every time the consumers see the benefit of using your product or service they will get inspired to buy it.It will remind them of their desire to possess what you offer.It can instantly give your product or service the prominence it needs. Reach Targeted Audience TV ads can reach the target audience most easily.You can reach the housewives between the best commercials or soaps. You can make funny ads for children and reach them during they watch their favorite cartoon programs.You can reach the elderly people during some religious programming and the office goers during news. However remember a few things while making a TV ad.Make it simple so that people can easily remember it.Repeat your ad at regular intervals.Go for a single consistent message. Offer what the audience wants and focus on the consumer needs.You will surely make a successful ad. Being titled theKing of advertising medium television has the power to influence consumer behavior over and again. Despite the many entertainment options we have today, television remains the dominant medium in most U.S. households, according to a study by Ball State University. Americans on average spend over 4 1/2 hours watching TV each day. Advertising your product or business on television can be very effective, but there are also several drawbacks. Before you purchase ad time, you should be aware of the disadvantages of advertising on television. Expense Producing a television commercial and purchasing airtime is costlyit is the most expensive form of advertising there is. TV commercial production is often a complicated process which can involve a lot of manpower, time and equipment. Some ads are simplefor example, just graphics and a voiceover. Other ads involve renting a studio and equipment, hiring a director, writers, actors, light and camera operators and editors. Who you hire to produce your ad will also affect the overall cost. For a less expensive, albeit lower quality ad, use your local cable station, which often has the capability to produce ads. If you have more to spend and want a higher quality ad, hire a professional production company. And assuming youre not an advertising professional, its wise to hire an advertising agency to help you come up with a campaign, which will add further expense. Besides production, there are a number of other factors affecting the final cost of your ad. Once the commercial is completed, you must then purchase airtime on one or more TV stations. According to AllBusiness.com, the key with TV advertising is repetition, so youll want to air the commercial as many times as possible. This is why TV stations offer pricing in bulk. Another cost factor is the size of the market in which you run the commercial. Airtime in major markets such as New York, Los Angeles and Dallas is more expensive than in Eureka, California or Amarillo, Texas. And cost will also depend upon where the ad will be seen. Local advertising on cable TV is significantly less expensive than ads that run on major networks nationwide. Changes Because of the complex process of making TV commercials, it can be difficult to make changes once the ad is complete. If a sale price or special offer needs changing, it could take days or weeks to make the adjustment at additional cost. Meantime, you may be unable to run your ad if the information is no longer correct. This will cost you valuable time during which youre not reaching your audience, unfortunate especially if youre advertising an event or limited time offer. In comparison, a newspaper or radio ad can be changed almost overnight and will likely cost little or nothing to change. Ad Campaign Creating an effective advertising campaign is not an easy task. You want your ad to be memorable, informative and entertaining enough to keep the viewers attention. If you dont have prior experience writing ads, you should hire an advertising agency. You can present them with the information you want to use in the ad, as well as any creative ideas you may have. The advertising professional will help you shape your information and ideas into what will hopefully be an effective ad campaign. Just remember that even agency-created, high-quality campaigns dont always work. TV-viewing audiences can be fickle and hard to please; sometimes its difficult to tell whether your ad will bring them to your business or make them change the channel. Your best chance of creating an effective ad campaign is to leave it to professionals. Hitting the Target Finding the right viewers is critical to the ads success. If youre selling womens shoes, then buying ad time during Monday Night Football is unwise, as most of the viewing audience is male. Run your ad instead during shows mostly viewed by women. Your advertising agency or a TV stations advertising department can help you decide when and on what channels you should advertise. They have access to Nielsen ratings, which are compiled from surveys that ask TV viewers what they watch. These ratings also provide viewer demographicsinformation such as gender, age and economic class. These statistics make it easier to determine when your ad should air based upon audience makeup; if your ad misses its target audience, it may fail to increase your business. Avoiding Commercials For viewers, television advertising can be an annoyance. Many people use commercial breaks to go to the bathroom, get a snack or flip channels. Add to that all the other entertainment options they have such as video-on-demand, radio, the Internet, Mp3 players and video gamesopportunities abound to miss the ad altogether. All you can do as an advertiser is create the best ad you can, repeat it often and hope viewers watch it and patronize your business. DVR A relatively new technology that is making its way into households across the nation is the DVR or Digital Video Recorder. A more modern version of a VCR, a DVR allows users to digitally record TV shows easilyand automatically, and to record more than one show at a time. Unfortunately for the advertising industry, DVRs allow users to fast-forward through commercials. According to Cnet News, a March 2006 study by the Association of National Advertisers and Forrester Research said about 70 percent of advertisers surveyed believed that DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second commercials. It remains to be seen just what sort of effect DVRs will have on television advertising. Evaluating television advertisements for effectiveness is difficult since each viewer is affected by them in a different way. A general formula known by the acronym AIDCA is used by many advertisers to determine whether or not an ad will succeed in influencing viewers. The A in AIDCA stands for Attention, the I is for Interest, the D is for Desire, the C is for Credibility or Conviction, and the final A stands for Action. Each of these steps is believed to be key in creating a quality advertisement.

being there Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Being There is the story of Chance, a simple gardener turned American media hero. He seems to know nothing but television and gardening. His thoughts and judgments are products of television and his gardening experience. Yet through his simple mild mannered ways he unintentionally becomes the center of America’s business news. The author of Being There, Jerzy Kosinski said â€Å"To read a novel is to practice for real life. Fiction doesn’t change anybody’s life, it merely hints at the different ways of looking at oneself, at others, and at society† Since Chance was not able to read, television shows were his novels. Television was his practice for real life.   Ã‚  Ã‚  Ã‚  Ã‚  Television was like a mirror for Chance. Chance felt, â€Å"by changing the channel he could change himself† He was able to imagine himself to be people on television. I believe this is why Chance was able to put on the appearance he had even if it was unintentional. His appeal and gestures were all products of TV’s influence. With the help of the old man’s suit, Chance passed for a wealthy business man without even trying or knowing.   Ã‚  Ã‚  Ã‚  Ã‚  Having no contact with the outside world growing up, television was Chance’s only hint of what society was like. By flipping through the channels, Chance noticed the different ways people would interact with each other. Television provided him with the hints of different ways of looking at people and society. ...

An Analysis of Jamacian Fragment Essay

The Jamaican Fragment is a story about a man, who during his regular walk to and from work encounters an irregularity he views as an act of inferiority. We can assume that the Jamaican Fragment is a real life experience, rather than a piece of fiction due to first person writing style. In the first paragraph the author uses visual imagery by describing the colors of the houses as well as the bungalow style house, which presents as the setting. We can start to conclude that the author is ethnic himself or very familiar with differentiating ethnic characteristics. In psychology we learn that the race we are born of, makes us better able to distinguish features and characteristics amoung our own culture. People often struggle distinguishing key characteristics in other races, ethnicities, and cultures. So when Hendricks refers to the one little boy as a â€Å"little Jamaican†, he is presenting us with the idea that he is ethnic. It is important to take notice of the fact that Hendricks may be of Jamaican descent as in the next line in the above mentioned sentence he calls the little boy a â€Å"strong Jamaican† and this sets the tone for the writer’s stance. Hendrick outlines his passion for his race as a â€Å"strong† race as opposed to weak and inferior. The definition of prejudice according to the Merriam Webster dictionary is as follows â€Å"a (1): preconceived judgment or opinion (2): an adverse opinion or leaning formed without just grounds or before sufficient knowledge . † Prejudice is a very controversial topic in our society that often incites anger and defensiveness in people. Hendricks essay Jamaican Fragment is a well written personal descriptive essay that addresses the idea of prejudice employing irony and humour so that the reader remains open-minded. Hendricks’ simple, relaxed style helps assist the reader through the story without preconceived notions or prejudices towards other ethnicities. There are several figures of speech used to entice the reader and the reflective mood of the essay allows us to reflect on our own thoughts and hopefully come to the same conclusions around prejudice. Hendricks’ style of the essay is very important in terms of what he wants the reader to experience and how he wants them to experience the story. Words that I would use to describe the tone would be casual, curious and ironic. The author uses everyday language to create the casual tone such as â€Å"The other little fellow was smaller, but also sturdy – he was white, with hazel eyes and light-brown hair. † (362) This casual tone permits everyone to read this essay; there is no prejudice against an educated or uneducated audience. The sentence structure used is also simple and casual. â€Å"For a whole day I puzzled over this problem. †(363) This excerpt from Jamaican Fragment is an excellent example of the curious tone that utilizes in this essay. He is taking the reader on a journey of self-discovery. The reader is also curious as to the game the children play, could it really be a game of inferiority? There is also a strong sense of irony throughout the entire essay, it is my belief that the author uses an ironic tone to further his argument around prejudice enable the reader to learn a moral lesson. â€Å"The exercise is good for me and now and then I learn something from a little incident†(362), is an example of Hendricks’ using foreshadowing as a literary technique. We know that he is going to learn something and we know by the end of the essay that â€Å"little† is very much an understatement. â€Å"How silly grown-ups we are, how clever we are, how wonderfully able we are to impute deep motives to childish actions! How suspicious we are when have been warped by prejudice! â€Å"(364) This illustrates the ignorance that Hendricks employs and the relationship between ignorance and prejudice. He also uses exclamation marks to emphasize the enormity of his misjudgment. Syncrisis is a figure of speech in which opposite things or persons are compared. (the free dictionary). Hendricks’ uses syncrisis throughout the essay â€Å"young vs old† and black vs white†, this technique is used repetitively because Hendricks has a us vs them defence. He believes that he has been wronged by judgement and â€Å"them†. â€Å"Was there really some difference between a white man and a black man? Something that made the white superior. †(363) This is a good example of the author using a literary device called pathos . Hendricks wants to incite passion into the reader, he feels incredibly passionate about his feelings around prejudice. â€Å"Were we as a race really inferior? So inferior that even in our infancy we realized our deficiencies, and accepted a position as the white man’s servant? † (363) The author is asserting his own point of view here, wresting with their world perspective on injustice. There’s a sense that the author feels inferior as a black person due to the last sentence, even if he doesn’t want to feel that that way, perhaps because of his light tone? In the last paragraph Hendricks reveals the truth around the game to a white man standing on his porch, he soon discovers that the man is the father of both boys and a partner in an interracial marriage. Obviously some humor here, the author makes assumptions (of course which is one of the toxic elements in racism, prejudice, stereotypes, and injustice) about another person’s point of view (which is what he did with the boys) and although he has good intentions, he is again surprised because the thought of a racially mixed family (the next step toward an egalitarian and tolerant society) had not crossed his mind. Irony strikes again. Assumptions and ignorance is what encourages prejudice and although this is what he is passionate against he becomes the bearer of such conclusions. Through Hendricks’ self-discovery around the â€Å"game† we are able to see how quickly people are apt to jump to conclusions feeding prejudice. What is social equality and how does this change come about? Education is the key to this problem and Hendricks urges the reader to become educated and learn a very important moral lesson.

Consultant To Wijaya Products Tourism Essay Essays

Consultant To Wijaya Products Tourism Essay Essays Consultant To Wijaya Products Tourism Essay Essay Consultant To Wijaya Products Tourism Essay Essay Introduction In order to make this assignment I assume that I have been hired as a adviser to Wijaya Products ( Pvt ) Ltd which is a well-established fabrication company of spices and condiment merchandises in Sri Lanka ( place state ) . The company was established in 1989. Image 01: Logo of Wijaya Merchandises Vision Bing one of the Sri Lanka s prima fabrication and selling company of spices and condiment merchandises in Sri Lanka, we strive to go a universe renowned maker, distributer and exporter in the chief points we produce. Mission We ever believe that we are the concern and happy because of our honored client s satisfaction through feedback. We are ever committed to better the quality of our merchandises by presenting the province of the art engineering, skilled employees and promoting them challenge themselves. ( hypertext transfer protocol: //spiceswijay.com/index.php? p=abtus ) Merchandises Spices chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization. Flour ruddy rice flour, white rice flour, kurakkan flour, undu flour and sago Pasta Noodles, particular noodles and particular papadam Coffee Tea Salt ( hypertext transfer protocol: //spiceswijay.com/index.php? p=procat ) Certified Recognition ISO 9001 2008 Quality Management System ISO 22000 2005 Food Safety Management System ISO 14000 2004 Environment Management System SLS Quality Standards ( hypertext transfer protocol: //spiceswijay.com/index.php? p=urvalus ) Wijaya Merchandises are manufactured by utilizing quality natural stuffs with no added artificial colourss, spirits and savings. Presently there are over 400 employees employed in the organisation. The merchandises are exported to states such as Australia, New Zealand, Japan, Maldives and Italy. ( http: //www.eximdata.com/company/wijaya-products pvt ltd-7112.html ) As an enlargement plan the company is be aftering to spread out their operations by exporting spice merchandises including chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization to United Kingdom ( host state ) peculiarly to London. The chief mark market is South Asians in London. Image 02: Spices Reasons to Select UK It is decided to export merchandises to United Kingdom because there are many South Asiatic people in England. These people use spices to fix their every day-to-day repast. Therefore there will be a demand for the merchandises. In 2007, 170,000 Sri Lankan people were in UK. ( en.wikipedia.org/wiki/British_Sri_Lankans ) Following Table 01 shows the population of some of the South Asians in England harmonizing to the 2001 nose count and 2009 estimations. By 2011 it is definite it ll be increased. 2001 Population 2001 Percentage 2009 Population 2009 Percentage American indians 1,028,546 2.09 % 1,414,100 2.7 % Pakistanis 706,539 1.44 % 990,700 1.9 % Bangladeshis 275,394 0.56 % 384,300 0.7 % Other South Asians 237,810 0.48 % 377,700 0.7 % Table 01: 2001 nose count and 2009 estimated population of South Asians in England ( hypertext transfer protocol: //en.wikipedia.org/wiki/Demography_of_England ) Many South Asians are in states such as Canada, UK, USA, UAE, Saudi Arabia, Australia and Italy. ( www.go2southasia.org/embrace/south-asians-around-the-world/ ) The company selected England due to following grounds. Refer Appendix 01 for farther analysis. Many South Asians are found in a individual state and their population is quickly turning. British Pound is universe s 5th highest valued currency unit. ( www.xe.com ) UK is the 6th largest economic system in the universe and the 2nd largest within the EU. ( www.state.gov/r/pa/ei/bgn/3846.htm ) EU is the largest export market for spices. UK is a prima spice devouring state in EU. ( hypertext transfer protocol: //www.epckenya.org/index.php? option=com_content A ; task=view A ; id=173 A ; Itemid=206 ) Reason to Select London Merchandises are exported to London. London was selected because bulk of South Asians in UK lives in London. Following Table 02 clearly shows that entire population of Sri Lankans, Indians and Pakistanis in London has increased from 1991 to 2001 and the London has the largest population. Region Population 1991 2001 London 222,061 289,241 East Midlands 48,391 58,335 North East 4,901 12,150 North West 63,949 82,467 South East 70,359 85,722 South West 5,836 19,576 East of England 38,600 46,733 Cymrus 7,927 9,483 Table 02: Entire Population of South Asians in 1991 A ; 2001 ( hypertext transfer protocol: //news.bbc.co.uk/2/shared/spl/hi/uk/05/born_abroad.stm ) UK consists of England, Wales, Scotland and Nothern Ireland. London is the capital of England. The substructure of London is in good criterions. London s conveyance forms the bosom of the route, rail and air webs in UK. London has a web of roads runing from main roads, major individual passenger car manner roads, distributer roads and streets. There are six airdromes in London such as Heathrow, Gatwick, Luton, Stansted, London City and London South end Airport. Ships can go through River Thames and it is one of London s chief conveyance paths. ( hypertext transfer protocol: //en.wikipedia.org/wiki/Transport_in_London ) Image 03: Map of UK Different Social Groups in Sri Lanka and UK Sri Lanka United Kingdom Entire Population 21,283,913 ( 2011 est. ) 62,698,362 ( 2011 est. ) Age Structure 0-14 old ages 24.9 % 15-64 old ages 67.2 % 65 and above 7.9 % 0-14 old ages 17.3 % 15-64 old ages 66.2 % 65 and above 16.5 % Gender Male 49.3 % Female 50.7 % Male 49.2 % Female 50.8 % Cultural Groups Sinhala 73.8 % Sri Lankan Moors 7.2 % Indian Tamil 4.6 % Sri Lankan Tamil 3.9 % Other 10.5 % White 92.1 % Black 2 % Indian 1.8 % Pakistani 1.3 % Mixed 1.2 % Other 1.6 % Religions Buddhists 69.1 % Muslim 7.6 % Hindu 7.1 % Christian 6.2 % Other 10 % Christian 71.6 % Muslim 2.7 % Hindu 1 % Other 1.6 % Unspecified 23.1 % Languages Sinhala 74 % Tamil 18 % Other 8 % English more than 70 % Cambrian Irish Cornish Table 03: Different societal groups in Sri Lanka and UK ( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/srilanka.html ) ( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/UK.html ) ( hypertext transfer protocol: //www.indexmundi.com/sri_lanka/demographics_profile.html ) ( hypertext transfer protocol: //www.indexmundi.com/united_kingdom/demographics_profile.html ) Different Social Group Behavior Patterns of Sri Lanka and UK Greetings and Meetings The traditional manner of recognizing in Sri Lanka is stating Ayubowan ( in Sinhalese ) or Vanakkam ( in Tamil ) by seting thenar together and somewhat bowing the caput. But younger people by and large tend to agitate custodies. In UK manus shingle is the common signifier of salutation and there is no issue over gender. In Sri Lankan civilization, adult females abstain from physical contact with unfamiliar work forces, hence most of the adult females will non manus shingle. In concern meetings, because of the hierarchal civilization Sri Lankans use rubrics along with the family name. If there is no professional rubric, so uses Sir or Madam . Where as in UK, most people use rubric or Mr , Mrs , or Miss along with the family name. Now a twenty-four hours this can besides be seen utilizing in Sri Lanka every bit good. In concern meetings both UK and Sri Lanka are normally formal and wear formal costumes. British work forces wear a suit with a tie and places. Women wear concern suits with shirt with either a skirt or with a pant. This is besides the same in Sri Lanka but sometimes adult females wear Sarees. In UK meetings ever have a clearly defined intent therefore meetings are conducted harmonizing to an docket. Both Sri Lankans and British avoid long-drawn-out oculus contact as it makes people experience uncomfortable. Dining Etiquettes Main repast dishes in UK are Roast Meat, Yorkshire pudding, and Toad-in the-hole. Main repast in Sri Lanka is Rice and Curry. Asians particularly South Asians including Sri Lankans, Indians and Pakistani s usage batch of spices when fixing nutrient. Sri Lankan people normally use their right manus to eat but on occasions they use cutter to eat. British people ever use cutter particularly a fork and a knife to eat nutrient. Moslems refrain from hog merchandises, intoxicant or any other nutrient that contain meat unless it is halaal certified. Hindus do non devour beef because they consider it as a sacred animate being. Gift Giving Etiquettes Peoples in both states portion gifts particularly among household members and close friend. British people give gifts for birthdays and Christmas. Sri Lankan people portion gifts for occasions such as birthdays, nuptialss, Sinhala and Tamil New Year and Christmas. British normally give gifts such as box of cocoas, bottle of vino or flowers. Hindus do non prefer gifts made out of leather. Sri Lankans give and receive gifts from both custodies in order to demo niceness. British unfastened gifts when received but it is non the same in Sri Lanka. They do non open gifts when received. Festivals and Celebrations In Sri Lanka different festivals are celebrated harmonizing to the ethnicity or the faith. Vesak Fool Moon Day celebrated by Buddhists Deepawali and Maha Siva Rathri celebrated by Hindus Haj Festival and Ramadaan celebrated by Moslems Christmas is celebrated by Christians. UK the festivals and jubilations include Easter, Halloween, Edinburgh Festival and Bonfire Night. Harmonizing to the ethnicity or the faith people in UK celebrates different festivals and jubilations. Sinhala and Tamil people celebrates New Year on 14th of April, Muslims celebrates New Year harmonizing to the Islamic calendar which is known as Muharram . Where as British celebrates New Year on 1st of January. Other British people consider promptness is of import while Sri Lankans do non pay much attending to promptness. Black is mourning colour in UK and White is considered as mourning colour in Sri Lanka. In UK, V for Victory mark, done with the manus is considered as an violative gesture. Sri Lankans keep long intermissions and use obvious tactics of turning away. ( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/srilanka.html ) ( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/UK.html ) ( hypertext transfer protocol: //www.cyborlink.com/besite/united_kingdom.htm ) Positive and Negative Influences of Sri Lankan and UK Cultures on Business Decision Making Decision devising is slower in UK. Therefore hotfooting into speedy determinations may harm the concern relationship. This is negatively act uponing the concern determination devising in state of affairss where the determination has to be made really rapidly. In Sri Lanka there are merely few linguistic communications used. The chief linguistic communications are Sinhala, Tamil and English. There are other linguistic communications such as Malay but those linguistic communications are non normally used. This has a positive influence on make up ones minding which language/languages to utilize in packaging, labeling and in promotional activities. Even though the English is the chief linguistic communication in UK, there are different ethnicities that use different linguistic communications. For illustration there are many Indians and Pakistanis in UK. There are tonss of linguistic communications that Indians use including Hindi, Tamil, Bengali, Theligu, Kannada, and Gujarati and so on. Pakistanis usage linguistic communications such as Urdu, Panjabi, Pashto and Sindhi and so on. This may act upon negatively on make up ones minding which linguistic communication to utilize in packaging and labeling. Sri Lankans usage spices for the readying of every twenty-four hours repasts. What of all time the ethnicity, the faith, gender or age except babies consumes spices. This nutrient behaviour positively impacts on make up ones minding the mark market. But in UK there are assorted sorts of ethnicities with different nutrient behaviour forms. British utilizations spice but non every bit much as Asians particularly South Asians including Sri Lankans and Indians. Majority of the population is British. Therefore it has an influence on concern determination devising. In UK there are different ethnicities with different spiritual groups. They celebrate different festivals and vacations. When make up ones minding what promotional activities to transport out and when to transport out promotional activities these civilizations will act upon negatively because there are so many facets to look into. Due to the few cultural and spiritual groups in Sri Lanka it is easy to do determinations on promotional activities. There are tonss of societal groups in UK harmonizing to the ethnicity and faiths which are different from one another. When fulfilling one societal group you may pique another societal group due to cultural differences. Hence it is really hard to do determinations to fulfill every one. Therefore it has a negative impact on determination devising. Peoples in UK value promptness. Therefore merchandises should make and should go to to concern meetings on clip. Sri Lankans do non pay much attending to Punctuality. If promptness is non met in UK so it may negatively impact on the concern. For illustration if Sri Lankans could non go to a meeting on clip in UK, so there will be deficiency of clip to discourse concern affairs and the determination devising will acquire slower. Therefore this may consequence negatively on concern determination devising. In Sri Lanka these merchandises are considered as feminine merchandises. But in UK there are many individual people ( males ) in UK particularly the 1s who have migrated for their surveies or business. These people make their ain nutrient. Therefore it is hard to categorise the merchandises as feminine or masculine in UK. This will act upon negatively. Honor and self-respect is highly of import to Sri Lankans. When the reply to a inquiry is no Sri Lankans give vague or uncommitted replies to avoid losing award or self-respect. Sometimes they may state one thing but mean another thing. This may consequence negatively on concern determination devising. For illustration in a concern meeting if Sri Lankans use obscure replies to avoid face, it may make misinterpretations among the British. Therefore this may act upon negatively on concern determination devising. Decision In order to make this assignment I assume that I have been hired as a adviser to Wijaya Products ( Pvt ) Ltd which is a well-established fabrication company of spices and condiment merchandises in Sri Lanka ( place state ) . As an enlargement plan the company is be aftering to spread out their operations by exporting spice merchandises including chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization to United Kingdom ( host state ) peculiarly to London. The chief mark market is South Asians in London. Reasons to choose UK includes that there are many South Asiatic people in England and the all right economic conditions. London was selected because bulk of South Asians in UK lives in London and the substructure of London are in good criterions. There are different societal groups of Sri Lanka and UK harmonizing to the age, gender, ethnicity and faith and their behaviour forms differ harmonizing to the salutation and meeting, gift giving etiquettes, dining etiquettes and festivals and jubilations. Finally concludes with an analysis of positive and negative influences of place and host state cultures on concern determination devising. Making concern in UK is non same as making concern in Sri Lanka because there are tonss of societal groups harmonizing to the ethnicity and faiths which are different from one another. When fulfilling one societal group you may pique another group due to cultural differences. Therefore making concern in UK is a challenge because it is seen as a paradox in many facets. Recommendation As the adviser of Wijaya Products ( Pvt ) Ltd following recommendations are recommended to follow when carry oning concern in UK. By Achieving the Halaal enfranchisement the company will able to make Muslims easy. When carry oning meetings with people in UK, use an docket and do certain it is forwarded in progress for them to reexamine and urge any alterations. Include facts and figures when making presentations because people in UK rely on facts instead than emotions in determination devising. After a meeting, direct a missive including what was decided and what are the future stairss to be taken. It is recommended to be punctual because people in UK value promptness the most. UK has a diverse society because of the mixture of cultural and spiritual groups. Therefore needs to concentrate more on different civilizations bing in UK when determinations are made.

Free Essays on History Of The Guitar

The guitar's roots are in believed to be in Spain because realistically, it cannot be traced back further than the 15th Century. It is thought to have been invented by the people of Malaga. This early instrument was a "four course" guitar, from which the ukulele is derived. The first guitars were very small, and were originally strung with four pair of strings. Each pair was called a course. During the Renaissance, the guitar never had the respect the lute enjoyed. It was not considered a serious instrument. The first publication for guitar is thought to have been Alonso Mudarra's "Tres Libros de Musica en Cifras para Vihuela." Eventually though, the guitar began to attract players and more publications and music began to appear. At the end of the Baroque period two significant changes were made to the guitar. The double strings were replaced by single strings, and instead of four pair, there were six single strings. During the Classical period there were many publications, composers and performers. Fernando Sor, Mauro Guilliani, Matteo Carcassi, Fernando Carulli and many others who wrote music, published methods and performed concerts. The guitar became very popular and guitar concerts were common. Sor played the guitar as a solo instrument at the London Philharmonic Concert in 1817. In memoirs, George Hogarth stated: "He astonished the audience by his unrivaled execution." Paganinni was also active, playing and writing for the guitar as well as the violin. Another famous name is Stradivarius, who, made guitars as well as violins. At the end of the 19th century, the guitar had fallen out of favor, but was resurrected later by Francisco Tarrega. He did few public performances though, and chose to perform for friends at his home. He did compose, and he wrote a method for teaching guitar. He also transcribed many pieces of music for the guitar. Segovia was one of many guitarists that were influenced by him. Tarrega also beg... Free Essays on History Of The Guitar Free Essays on History Of The Guitar The guitar's roots are in believed to be in Spain because realistically, it cannot be traced back further than the 15th Century. It is thought to have been invented by the people of Malaga. This early instrument was a "four course" guitar, from which the ukulele is derived. The first guitars were very small, and were originally strung with four pair of strings. Each pair was called a course. During the Renaissance, the guitar never had the respect the lute enjoyed. It was not considered a serious instrument. The first publication for guitar is thought to have been Alonso Mudarra's "Tres Libros de Musica en Cifras para Vihuela." Eventually though, the guitar began to attract players and more publications and music began to appear. At the end of the Baroque period two significant changes were made to the guitar. The double strings were replaced by single strings, and instead of four pair, there were six single strings. During the Classical period there were many publications, composers and performers. Fernando Sor, Mauro Guilliani, Matteo Carcassi, Fernando Carulli and many others who wrote music, published methods and performed concerts. The guitar became very popular and guitar concerts were common. Sor played the guitar as a solo instrument at the London Philharmonic Concert in 1817. In memoirs, George Hogarth stated: "He astonished the audience by his unrivaled execution." Paganinni was also active, playing and writing for the guitar as well as the violin. Another famous name is Stradivarius, who, made guitars as well as violins. At the end of the 19th century, the guitar had fallen out of favor, but was resurrected later by Francisco Tarrega. He did few public performances though, and chose to perform for friends at his home. He did compose, and he wrote a method for teaching guitar. He also transcribed many pieces of music for the guitar. Segovia was one of many guitarists that were influenced by him. Tarrega also beg...

Critique of Why We Need Violent Video Games Essay

Critique of Why We Need Violent Video Games - Essay Example The trend being witnessed in the type of video games being sold to the consumers is that they are being modeled to be so entertaining. In addition, they are also made to be more involving as they tend to encourage the players to be part of the script of the games. Statistics reveal that approximately 97% of the teenagers in the US usually play video games. Moreover, the sales of this form of popular entertainment among the teenagers are rapidly growing. However, they are perceived to be implicating both positively and negatively to the children of US. Interestingly, some individuals have become the proponents advocating for violent video games by arguing that the society actually need them. Therefore, little consensus and agreements have been reached on the issue.Carey illuminates that researchers are seeking to give clarification on what can be perceived as the effects of games that are violent. Carey (2013) further asserts that playing those games do not either stir urges that are hostile or behavior that is aggressive in the short term. Admittedly, children addicted to gaming tend to be relatively aggressive. There is no clarity on whether long term addiction or habit of playing violent video games increases the probability of an individual indulging in violent criminal activities such as rape, murder, or even massacre. Short term laboratory experiments on the arousal of the psychological and physical aggression as a form of behavior as a result of gaming indicates more aggression.

First thing First Essay Example | Topics and Well Written Essays - 250 words

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